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From 0 to 2 Million Daily Active Users: A Guide To Growing via Partnerships — Brian Balfour

A lot of  startups have a hard time acquiring users from scratch.  One channel is to access the distribution of others through integrated partnerships.  The initial thinking always seems simple: "Partner XYZ has tens of millions of users!  If we can capture only [enter some really small percentage] that would be huge for us!" It all sounds great, but there are many hidden traps.



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From 0 to 2 Million Daily Active Users: A Guide To Growing via Partnerships — Brian Balfour

https://www.coelevate.com/essays/from-0-to-2-million-daily-active-users-a-guide-to-growing-via-partnerships

A lot of  startups have a hard time acquiring users from scratch.  One channel is to access the distribution of others through integrated partnerships.  The initial thinking always seems simple: "Partner XYZ has tens of millions of users!  If we can capture only [enter some really small percentage] that would be huge for us!" It all sounds great, but there are many hidden traps.



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https://www.coelevate.com/essays/from-0-to-2-million-daily-active-users-a-guide-to-growing-via-partnerships

From 0 to 2 Million Daily Active Users: A Guide To Growing via Partnerships — Brian Balfour

A lot of  startups have a hard time acquiring users from scratch.  One channel is to access the distribution of others through integrated partnerships.  The initial thinking always seems simple: "Partner XYZ has tens of millions of users!  If we can capture only [enter some really small percentage] that would be huge for us!" It all sounds great, but there are many hidden traps.

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