55 Baker Street — Jason Bruges Studio

Client: London & Regional Location: London, UK Year: 2008 Jason Bruges Studio were commissioned to re-engage the former HQ of Marks & Spencer on Baker Street with the environment around it, serving as a leading example of how public art can be used to upgrade the greater visual environment and positively influence the perception of an area. The brief also stressed the importance of a visually stimulating, animated piece that would encourage the public to enter the atrium of the building. We collaborated with architect’s Make and, working with the scale of the building, created an innovative and fully integrated light scheme. The design was inspired by traditional Venetian masks, with the lights enabling the facade to change its characteristics, reminiscent of the way a person may use a mask to assume a new identity.