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A Primer on Primary Market Research
The document is a comprehensive guide on conducting primary market research, emphasizing the importance of understanding customers through direct interaction rather than assumptions. It outlines steps for a successful research program, differentiates between qualitative and quantitative methods, and provides insights into formulating effective questions and analyzing results. Additionally, it offers practical advice on recruitment, conducting interviews, and gauging customer interest and satisfaction. - Download as a PPTX, PDF or view online for free
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A Primer on Primary Market Research
The document is a comprehensive guide on conducting primary market research, emphasizing the importance of understanding customers through direct interaction rather than assumptions. It outlines steps for a successful research program, differentiates between qualitative and quantitative methods, and provides insights into formulating effective questions and analyzing results. Additionally, it offers practical advice on recruitment, conducting interviews, and gauging customer interest and satisfaction. - Download as a PPTX, PDF or view online for free
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https://www.slideshare.net/chenelaine/primary-market-research-an-overview-on-qualitative-and-quantitative-research-techniquesA Primer on Primary Market Research
The document is a comprehensive guide on conducting primary market research, emphasizing the importance of understanding customers through direct interaction rather than assumptions. It outlines steps for a successful research program, differentiates between qualitative and quantitative methods, and provides insights into formulating effective questions and analyzing results. Additionally, it offers practical advice on recruitment, conducting interviews, and gauging customer interest and satisfaction. - Download as a PPTX, PDF or view online for free
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