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Lean back media: the shock of the old

The document discusses the shift from "lean-forward" web browsing to "lean-back" digital media consumption on tablets. It notes that tablets are well-suited for immersive reading rather than casual browsing. Data shows that tablet users spend more time reading in-depth articles compared to watching videos or sharing news. While social features still have a role, reading rather than participation is the dominant activity on tablets. - Download as a PDF, PPTX or view online for free



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Lean back media: the shock of the old

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The document discusses the shift from "lean-forward" web browsing to "lean-back" digital media consumption on tablets. It notes that tablets are well-suited for immersive reading rather than casual browsing. Data shows that tablet users spend more time reading in-depth articles compared to watching videos or sharing news. While social features still have a role, reading rather than participation is the dominant activity on tablets. - Download as a PDF, PPTX or view online for free



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https://www.slideshare.net/emmaturner/lean-back-media-the-shock-of-the-old

Lean back media: the shock of the old

The document discusses the shift from "lean-forward" web browsing to "lean-back" digital media consumption on tablets. It notes that tablets are well-suited for immersive reading rather than casual browsing. Data shows that tablet users spend more time reading in-depth articles compared to watching videos or sharing news. While social features still have a role, reading rather than participation is the dominant activity on tablets. - Download as a PDF, PPTX or view online for free

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      The document discusses the shift from "lean-forward" web browsing to "lean-back" digital media consumption on tablets. It notes that tablets are well-suited for immersive reading rather than casual browsing. Data shows that tablet users spend more time reading in-depth articles compared to watching videos or sharing news. While social features still have a role, reading rather than participation is the dominant activity on tablets. - Download as a PDF, PPTX or view online for free

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      The document discusses the shift from "lean-forward" web browsing to "lean-back" digital media consumption on tablets. It notes that tablets are well-suited for immersive reading rather than casual browsing. Data shows that tablet users spend more time reading in-depth articles compared to watching videos or sharing news. While social features still have a role, reading rather than participation is the dominant activity on tablets. - Download as a PDF, PPTX or view online for free
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