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Sheena Iyengar: How to make choosing easier

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.



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Sheena Iyengar: How to make choosing easier

https://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.



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https://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose

Sheena Iyengar: How to make choosing easier

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

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