DG on benn.substack

Interesting, but if you had that magic dataset about your gas station customers and you couldn't figure out how to leverage the information to make more money, that is just bad business... 1) Sell more than just gas; "cross-sell" into other stuff your customers need while pumping gas. Food, drinks, car repairs, car wash, propane tanks for bbq, etc, etc. If the data can point you to the which of those ancillary goods and services would be best without trial-and-error, that would be amazing. 2) Retain customers by making the experience better for them; if the data can tell which improvements would cause customers to come back or what is causing them to never back come again, that would also be amazing. Are you really are loosing business because your pumps are too slow? because the handles are sticky? because your station smells like sewage? But the more valuable dataset would probably be on your competition: - what are their operational costs? margins? - how long do you need to squeeze them on price before they shut down and you get all the traffic?