Benn Stancil on benn.substack

It's probably similar. The difference, I think, is you can adopt dbt with less ambition. It can be a narrow solution to clear problem (building data models) and expand from there. Tools like Denodo could potentially fill the same space, but they 1) require a lot of effort to get going, and 2) are often hard to understand. While dbt could become a buzzy thing like a "data OS," it doesn't have to start there.