GeoIP Services Ensure Fomo’s Customers Don’t “Miss Out” on Sales

Every year, more than a billion consumers shop on e-commerce websites. And in 2016, a new startup called Fomo set out to help merchants reach that audience. To do that, Fomo first needed to find a service partner with expertise in geolocation. They chose MaxMind. “We’re a relatively new company, but our growth has been phenomenal since we added MaxMind’s GeoIP2 Precision services,” said Fomo’s co-founder Ryan Kulp. Within five months of using GeoIP2 Precision services (Country and City), Fomo has curated more than 100,000 unique browsing transactions for their e-commerce partners and helped their clients achieve double-digit growth in consumer adoptions. For example, Sphynx, a manufacturer of pocket-sized electric shavers, achieved a 49.6% increase in their transactional conversions after they enabled GeoIP2 Precision services through Fomo’s API. Another client, TidyMe, a large cleaning service in Australia, has seen its conversions increase by 12%. “Introducing MaxMind into our offering has been a game changer for us,” said Kulp. “Growth like that is not possible without a reliable geolocation provider like MaxMind.”