Making the launch: How we handled releasing Pile-Up Poker

Aspects of the launch When we were spec’ing out what the Pile-Up Poker launch would look like, it was a pretty overwhelming list: A new, fully polished, game A “pro” version of the game A “series” infrastructure for games to account for many plays of one game per day A “go to next game” recommendation system A system for each player having a unique puzzle An early-access system for press A new system for marking games the next day as being “Fantasyland” Custom event hooks into the completion screen Custom event “secret leaderboards” Custom event leaderboards (“most contributions to pot” for example) The winnings being based on multipliers (which we can control and use to tweak timings) A community “pool” of winnings A set of unlockables based on the pool of winnings A new tutorial system for games A new side-quest system Revised club infrastructure Free 2 week trials The ability for a lifetime account to bought The Shopify integration for product discounts covered in this post A game early-unlock system based on a notable Avatar sets unlocked based on notables App / Game unlockables based on the community pool Then we shipped it, roughly two months after launch (June 10th) and only a few things from our original list were cut, and a few were added (club leaderboards, side quests, tutorials.