Replit — Rebranding Replit: Inspiration to Action

At Replit, AI isn’t merely a footnote to our work. Our mission is to democratize software development, and AI is a step change in our ability to do so. The scale of this change was so significant—both for our company and the industry at large—that we realized we had to explore and refine the Replit brand. We had a lot to say in a market that was becoming increasingly noisy. But we had a problem: The previous design didn’t quite capture the history of our industry or our company, and our brand needed to demonstrate both to communicate a compelling perspective. As we refined, we worked from two parallel histories: The history of Replit and the progress we’ve made helping software creators go from idea to software, and the history of computer science and the progress the entire industry has made, ranging from the earliest mainframes to the most powerful LLMs. We planted our starting point years before Replit was founded As we’ve built Replit, from its earliest versions to our current AI features, we benefited from the work of people before us. There’s a confidence and humility to knowing this, that we’re proud of our work and grateful for the work that made it possible, that we wanted to translate into our brand.