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CNX15: CRM Strategies to Accelerate Pipeline Growth with Pardot / Blogs / Perficient
The structure and relationship between traditional B2B marketing and sales has long been separate functions. Sales feels marketing should deliver the best leads, and more of them. While marketing has been focused on volume over quality. It is not a novel concept to talk about marketing and sales evolving into a symbiotic relationship vs […]
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CNX15: CRM Strategies to Accelerate Pipeline Growth with Pardot / Blogs / Perficient
The structure and relationship between traditional B2B marketing and sales has long been separate functions. Sales feels marketing should deliver the best leads, and more of them. While marketing has been focused on volume over quality. It is not a novel concept to talk about marketing and sales evolving into a symbiotic relationship vs […]
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https://blogs.perficient.com/2015/06/18/cnx15-crm-strategies-to-accelerate-pipeline-growth-with-pardotCNX15: CRM Strategies to Accelerate Pipeline Growth with Pardot / Blogs / Perficient
The structure and relationship between traditional B2B marketing and sales has long been separate functions. Sales feels marketing should deliver the best leads, and more of them. While marketing has been focused on volume over quality. It is not a novel concept to talk about marketing and sales evolving into a symbiotic relationship vs […]
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