blogs.perficient.com/2021/09/21/marketing-customer-data-platform-strategy

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https://blogs.perficient.com/2021/09/21/marketing-customer-data-platform-strategy

Marketing, Not Sales, should Own the Customer Data Platform

Customer Data Platforms are Marketing tools. Sales does not want to spend their valuable time standing up a CDP and related technologies.



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Marketing, Not Sales, should Own the Customer Data Platform

https://blogs.perficient.com/2021/09/21/marketing-customer-data-platform-strategy

Customer Data Platforms are Marketing tools. Sales does not want to spend their valuable time standing up a CDP and related technologies.



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https://blogs.perficient.com/2021/09/21/marketing-customer-data-platform-strategy

Marketing, Not Sales, should Own the Customer Data Platform

Customer Data Platforms are Marketing tools. Sales does not want to spend their valuable time standing up a CDP and related technologies.

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