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Jobs to Be Done: Theory to Practice (Unabridged)
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? <br /><br />Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying need…
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Jobs to Be Done: Theory to Practice (Unabridged)
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? <br /><br />Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying need…
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https://books.apple.com/us/audiobook/jobs-to-be-done-theory-to-practice-unabridged/id1546392466Jobs to Be Done: Theory to Practice (Unabridged)
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? <br /><br />Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying need…
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