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Marketing: A Guide to the Fundamentals: The Economist (Unabridged)
Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department'- marketing is one of the most misunderstood areas of business. <br /><br />Philip Kotler, an American marketing guru, defines it as "t…
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Marketing: A Guide to the Fundamentals: The Economist (Unabridged)
Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department'- marketing is one of the most misunderstood areas of business. <br /><br />Philip Kotler, an American marketing guru, defines it as "t…
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Marketing: A Guide to the Fundamentals: The Economist (Unabridged)
Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department'- marketing is one of the most misunderstood areas of business. <br /><br />Philip Kotler, an American marketing guru, defines it as "t…
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