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Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — Brian Balfour

Channel Model Fit is simple - channels are determined by your model.   First, what do I mean by “Model?”  The two most important elements of your model are: 1. How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc.  2. Average Annual Revenue Per User - What the average $$ you make from a customer/user per year.  



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Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — Brian Balfour

https://brianbalfour.com/essays/channel-model-fit-for-user-acquisition

Channel Model Fit is simple - channels are determined by your model.   First, what do I mean by “Model?”  The two most important elements of your model are: 1. How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc.  2. Average Annual Revenue Per User - What the average $$ you make from a customer/user per year.  



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https://brianbalfour.com/essays/channel-model-fit-for-user-acquisition

Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — Brian Balfour

Channel Model Fit is simple - channels are determined by your model.   First, what do I mean by “Model?”  The two most important elements of your model are: 1. How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc.  2. Average Annual Revenue Per User - What the average $$ you make from a customer/user per year.  

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      Channel Model Fit is simple - channels are determined by your model.   First, what do I mean by “Model?”  The two most important elements of your model are: How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc.&a

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      Channel Model Fit is simple - channels are determined by your model.   First, what do I mean by “Model?”  The two most important elements of your model are: How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc.&a
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