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https://cuebiq.com/about-attribution

A Marketer’s Guide to Attribution – Part I | Cuebiq Group, LLC

Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to understand campaign performance in real time - however, these type of metrics only judge the online effectiveness of digital media campaign. While an ad might have over-performed industry benchmarks with a high CTR, high engagement rate



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A Marketer’s Guide to Attribution – Part I | Cuebiq Group, LLC

https://cuebiq.com/about-attribution

Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to understand campaign performance in real time - however, these type of metrics only judge the online effectiveness of digital media campaign. While an ad might have over-performed industry benchmarks with a high CTR, high engagement rate



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https://cuebiq.com/about-attribution

A Marketer’s Guide to Attribution – Part I | Cuebiq Group, LLC

Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to understand campaign performance in real time - however, these type of metrics only judge the online effectiveness of digital media campaign. While an ad might have over-performed industry benchmarks with a high CTR, high engagement rate

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      Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to understand campaign performance in real time - however, these type of metrics only judge the online effectiveness of digital media campaign. While an ad might have over-performed industry benchmarks with a high CTR, high engagement rate
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      A Marketer’s Guide to Attribution – Part I | Cuebiq Group, LLC
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      Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to understand campaign performance in real time - however, these type of metrics only judge the online effectiveness of digital media campaign. While an ad might have over-performed industry benchmarks with a high CTR, high engagement rate

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      A Marketer’s Guide to Attribution – Part I | Cuebiq Group, LLC
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      Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to understand campaign performance in real time - however, these type of metrics only judge the online effectiveness of digital media campaign. While an ad might have over-performed industry benchmarks with a high CTR, high engagement rate

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