Advantage and disadvantage of secondary data? - Answers

Secondary data advantages:Allows you to be apply rigorous filtering based on specific parametersIs quantitative (as opposed to qualitative)Can be less expensive as much of it can be done with books and the internetSecondary data disadvantages:It's removed from the actual area of interest. For example, primary data about a new product may involve conducting a focus group. Secondary data about that product may involve researching trade statistics.It's often based on things similar to the specific object or event in question as opposed to gathering specific and timely information.It's usually slightly stale - sometimes years out of date.