Can you sell multipack crisps for a profit? - Answers

Of course. If you wish to stay in business you must unless it is part of a larger strategy.Large stores sell certain products at cost or slightly below cost for marketing reasons.These are called loss leaders.They will advertise these products prominently to entice you into the store assuming you will buy other items that are not subsidised. In fact other items may have a huge mark up on them, this more than repays the tiny amount lost on the loss leader.The few pennies you save on a multipack of crisps is more than made back by the store by the several hundred percent profit the have made on other items.Razor blades, for example, have a huge profit margin, at least several hundred percent and in many cases over a thousand.