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https://mikeshields.substack.com/p/as-upfronts-and-tariffs-loom-attention/comment/115663635

Ian Edgar on Next in Media

I'm not sure attention can have a valence. There's only really positive and negative appraisals. You can get attention in a way that's net-negative for society, but it's what the viewer/attention-giver makes of what you do that dictates whether what you're pushing is positive or negative, right? I think most people consider attention as almost a binary - hence the broad perception that there's no such thing as bad press. Consider the qualitative shifts that happen in attention too. https://screentheories.substack.com/p/the-attention-journey



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Ian Edgar on Next in Media

https://mikeshields.substack.com/p/as-upfronts-and-tariffs-loom-attention/comment/115663635

I'm not sure attention can have a valence. There's only really positive and negative appraisals. You can get attention in a way that's net-negative for society, but it's what the viewer/attention-giver makes of what you do that dictates whether what you're pushing is positive or negative, right? I think most people consider attention as almost a binary - hence the broad perception that there's no such thing as bad press. Consider the qualitative shifts that happen in attention too. https://screentheories.substack.com/p/the-attention-journey



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https://mikeshields.substack.com/p/as-upfronts-and-tariffs-loom-attention/comment/115663635

Ian Edgar on Next in Media

I'm not sure attention can have a valence. There's only really positive and negative appraisals. You can get attention in a way that's net-negative for society, but it's what the viewer/attention-giver makes of what you do that dictates whether what you're pushing is positive or negative, right? I think most people consider attention as almost a binary - hence the broad perception that there's no such thing as bad press. Consider the qualitative shifts that happen in attention too. https://screentheories.substack.com/p/the-attention-journey

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      Comments - As Upfronts (and Tariffs) Loom, Attention Measurement is at a Crossroads
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      Ian Edgar on Next in Media
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      I'm not sure attention can have a valence. There's only really positive and negative appraisals. You can get attention in a way that's net-negative for society, but it's what the viewer/attention-giver makes of what you do that dictates whether what you're pushing is positive or negative, right? I think most people consider attention as almost a binary - hence the broad perception that there's no such thing as bad press. Consider the qualitative shifts that happen in attention too. https://screentheories.substack.com/p/the-attention-journey

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