Scaling Up Your Agentic AI Marketing Team

Listen to this episode from Decoding AI for Marketing on Spotify. Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without losing impact. Bank explains why the old model of hiring is on the way out, why he offers step-by-step guides to users on how to effectively build agents, and how marketers can rethink scale, autonomy, and leverage in this new age. For Further Reading: After selling his last startup to Google, this founder now wants to automate mundane tasks with RelayBacked by a16z, Relay races to market with Zapier in its crosshairsThe Mom TestTractionJeff SuJacob’s Favorite AI Agents! Listen on your favorite podcast app: https://pod.link/1715735755