AI-First GTM Execution & Talent with Alex Fine, Co-Founder of Understory

Listen to this episode from the gtm engineer on Spotify. Alex Fine is the co-founder of Understory, an all-bound marketing agency serving B2B SaaS companies. Since going full time in October 2023, Alex has scaled Understory from $6K to multiple hundreds of thousands in monthly revenue. The company is a Clay Studio Partner and operates with a team of 26, delivering services across automated outbound, paid ads for LinkedIn/Google/Reddit, and revenue operations. During our conversation, we talk about how Understory finds arbitrage on paid social, how they have built out the team, how Alex automates every manual step of his sales process to close $1M+ ARR per month by himself, and much more.In this podcast, we discuss:How Understory uses Clay for list enrichment to improve their LinkedIn match ratesWhy agencies develop GTM engineering expertise faster than internal teams, and how anyone can leverage their learningsHow a LinkedIn post with three likes helped Alex find Understory’s head of GTM engineering, Naufal, and what makes him so effectiveThe complete automation stack Alex uses to close >$1M ARR per month as the solo repWhy founders are the best clients to work with, and how to avoid action paralysis at larger companiesResources:Transcript and summary: https://thegtmengineer.substack.com/p/ai-first-gtm-execution-and-talentFollow the gtm engineer on substack: https://thegtmengineer.substack.comJoin the gtm engineer lab: https://tally.so/r/mVAjZg