sacks.substack.com/p/measuring-saas-engagement/comment/786680

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https://sacks.substack.com/p/measuring-saas-engagement/comment/786680

Adam Spivack on Bottom Up by David Sacks

Great post and useful tactics to cut through engagement data noise. Think it would be interesting to stratify further by segmenting DAU’s by usage profiles (“not all DAU’s are created equally”). As I imagine is the case with Clickup, there are large stratificstions in the churn profiles of customers who check a dashboard once vs users who input tasks, pull reporting, and update statuses. I would trade lower DAU/WAU but critical in workflow (as shown by actions taken / time spent) vs “I check a dashboard every day” (easier to displace).



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Adam Spivack on Bottom Up by David Sacks

https://sacks.substack.com/p/measuring-saas-engagement/comment/786680

Great post and useful tactics to cut through engagement data noise. Think it would be interesting to stratify further by segmenting DAU’s by usage profiles (“not all DAU’s are created equally”). As I imagine is the case with Clickup, there are large stratificstions in the churn profiles of customers who check a dashboard once vs users who input tasks, pull reporting, and update statuses. I would trade lower DAU/WAU but critical in workflow (as shown by actions taken / time spent) vs “I check a dashboard every day” (easier to displace).



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https://sacks.substack.com/p/measuring-saas-engagement/comment/786680

Adam Spivack on Bottom Up by David Sacks

Great post and useful tactics to cut through engagement data noise. Think it would be interesting to stratify further by segmenting DAU’s by usage profiles (“not all DAU’s are created equally”). As I imagine is the case with Clickup, there are large stratificstions in the churn profiles of customers who check a dashboard once vs users who input tasks, pull reporting, and update statuses. I would trade lower DAU/WAU but critical in workflow (as shown by actions taken / time spent) vs “I check a dashboard every day” (easier to displace).

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      Great post and useful tactics to cut through engagement data noise. Think it would be interesting to stratify further by segmenting DAU’s by usage profiles (“not all DAU’s are created equally”). As I imagine is the case with Clickup, there are large stratificstions in the churn profiles of customers who check a dashboard once vs users who input tasks, pull reporting, and update statuses. I would trade lower DAU/WAU but critical in workflow (as shown by actions taken / time spent) vs “I check a dashboard every day” (easier to displace).
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