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https://substack.com/@heathermyers911367/note/c-102990337

Heather Myers (@heathermyers911367)

Most MVP and other early-stage testing is too simplistic to generate real insight. Product teams should consider testing strategy, not just product, in parallel. After all, there is usually more than one potential strategy, and a product concept should be the embodiment of strategy, not the other way around. Also, most testing I see is pretty binary--i.e., does this work or not? Multivariate testing is so much more powerful.



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Heather Myers (@heathermyers911367)

https://substack.com/@heathermyers911367/note/c-102990337

Most MVP and other early-stage testing is too simplistic to generate real insight. Product teams should consider testing strategy, not just product, in parallel. After all, there is usually more than one potential strategy, and a product concept should be the embodiment of strategy, not the other way around. Also, most testing I see is pretty binary--i.e., does this work or not? Multivariate testing is so much more powerful.



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https://substack.com/@heathermyers911367/note/c-102990337

Heather Myers (@heathermyers911367)

Most MVP and other early-stage testing is too simplistic to generate real insight. Product teams should consider testing strategy, not just product, in parallel. After all, there is usually more than one potential strategy, and a product concept should be the embodiment of strategy, not the other way around. Also, most testing I see is pretty binary--i.e., does this work or not? Multivariate testing is so much more powerful.

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