Simon Morice (@simonmorice)

Doug, this is a powerful and timely framing of the forces reshaping our industry. The way you’ve articulated infinite content as both a liberating force and a structural challenge really resonates. What especially stood out for me is how your thinking intersects with a shift I’ve been observing: from publisher to platform. In that transition, we’ve lost more than just gatekeepers. Editorial intent has migrated from institution to individual - and the creators who thrive will be the ones who wield that intent with clarity and purpose. Platforms don’t ask, “What’s true or necessary?” They ask, “What scales?” And in that environment, your focus on attention, curation, and orchestration becomes all the more urgent. Your book feels essential in an industry that often tries to drive forward while looking out the rear window. Thanks for giving this moment the structure, and clarity it needs. I’ll be sharing this widely.