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A/B Testing in QuestionPro Surveys | QuestionPro Help Document

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>A/B testing, also known as split testing, is a method of comparing two versions of a web page or email to see which one performs better. You can test anything on a page, from the text to the layout to the call-to-action button. By doing A/B testing, you can ensure that your website is constantly improving and generating more revenue for your business

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