8 questions to ask while evaluating marketing automation software

Investing in solid automation tools is investing in customer relationships—they always pay off. But how do you choose the best marketing automation tool for your business? With legions of platforms emerging every day, it might be baffling to try and zero in on the one that meets all your requirements and doesn't burn a hole through your wallet. If you've resolved to spend on marketing automation software but don't know how and where to begin, this article is for you.