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Aaker on Branding
<b>Some companies and products seem to thrive year after year.</b><br /><br />What’s their secret? A powerful brand.<br /><br />David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that hav…
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Aaker on Branding
<b>Some companies and products seem to thrive year after year.</b><br /><br />What’s their secret? A powerful brand.<br /><br />David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that hav…
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https://books.apple.com/us/book/aaker-on-branding/id6744824955Aaker on Branding
<b>Some companies and products seem to thrive year after year.</b><br /><br />What’s their secret? A powerful brand.<br /><br />David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that hav…
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