Aggregation Theory applied to martech stacks

I recently wrote how martech stacks have arguably become virtual platforms. Even if you have a completely heterogeneous, 'best-of-breed' stack, you likely have a set of products that work across your stack to provide cohesion, albeit each at a different layer of integration: Data: everything ultimately ends up in a 'data lake' platform such as Snowflake Workflow: tools such as Workato and Zapier orchestrate processes across apps UI/UX: tools such as Slack provide a common