chiefmartec.com/2022/01/saas-stacks-keep-growing-is-there-also-a-relationship-between-choice-and-utilization

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https://chiefmartec.com/2022/01/saas-stacks-keep-growing-is-there-also-a-relationship-between-choice-and-utilization

SaaS stacks keep growing. Is there also a relationship between choice and utilization?

As an 'armchair analyst' in martech, my favorite content comes from stack 'aggregation' platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. Like the martech landscape, you can argue 'why' and 'where next,' but you can't argue 'what' the data is in the present. This week's aggregated data gift is the 2022 SaaS Management



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SaaS stacks keep growing. Is there also a relationship between choice and utilization?

https://chiefmartec.com/2022/01/saas-stacks-keep-growing-is-there-also-a-relationship-between-choice-and-utilization

As an 'armchair analyst' in martech, my favorite content comes from stack 'aggregation' platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. Like the martech landscape, you can argue 'why' and 'where next,' but you can't argue 'what' the data is in the present. This week's aggregated data gift is the 2022 SaaS Management



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https://chiefmartec.com/2022/01/saas-stacks-keep-growing-is-there-also-a-relationship-between-choice-and-utilization

SaaS stacks keep growing. Is there also a relationship between choice and utilization?

As an 'armchair analyst' in martech, my favorite content comes from stack 'aggregation' platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. Like the martech landscape, you can argue 'why' and 'where next,' but you can't argue 'what' the data is in the present. This week's aggregated data gift is the 2022 SaaS Management

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